The Irish Spring is the brand name of deodorant soap, first marketed by the Colgate-Palmolive company in 1970.
Video Irish Spring
Histori
Irish Spring was launched in Germany in 1970. It was launched in the United States in 1972. Until 1990, Irish Spring soap bar only came in one fragrance (known internally as "Ulster Fragrance"), but the Colgate company has evolved into several niche varieties and aroma. Also, Spring deodorants and Irish shavers were produced until the 1980s. In 2007, washing the Irish Spring body was introduced. In addition, in 2011, the Irish Spring deodorant was reintroduced as part of the Speed ​​Stick Colgate-Palmolive product.
In 1986, soap changed the formula, including different scents, and added a leather conditioner.
Maps Irish Spring
Variant
The current Irish Spring has nine variants:
- Original
- Deep Scrub Action
- Clean & amp; Fresh Skin
- Moisture Moisturizer
- Hair & amp; Body
- Aloe
- Icy Blast
- Clean Scrub
- Intensification
- Signature for Men
The following variations have been stopped:
- Reviving Mint
- Mountain Spring
- Clean Waterfall
- Fresh
- Vitamin
- Sports
- Irish Spring Deodorant Soap Microcleanî with Microbeads
Television ads
Television commercials for such products are usually set in Irish or forest villages. This product has one of the most famous slogans of the last decade with a woman bathing the phrase "Manly, yes, but I also like it" to describe her crossover appeal to women and men.
Other frequently used slogans include "Fresh and clean like a whistle" (where the wolf whistle sounds after "fresh" and before "clean like a whistle"), "All Irish Bottle Fluency" and "The Irish Never Quit" and most recently " Smells like you need to be searched ". Currently, the tagline is "Add a little Irish to your Game".
Television commercials also featured people singing while bathing in soap, sometimes in public and fully dressed, and a man carved a side of soap with a knife to reveal a cross section of soap lines.
Irish Spring is also a sponsoring partner of TheOnion.com a satirical newspaper style website.
The 2009 campaign focuses on Irish Spring Body Wash, with the current tagline being "All Ireland freshness in packaging". They have a website (GetIrishNow.com) where users can learn how to be more interesting, download ringtones, get T-shirts & amp; gift bodywash and learn more about their products.
By 2015, ad campaigns support new Irish Spring body laundry and soap, Signature for Men. TV spots that run from January to March 2015 feature Irish actors providing dialogue on scenes where men usually get dirty. This campaign uses the slogan "Clean a Man Up Right".
In 2018, Jenna Marbles, a famous youtuber, advertises Irish Spring as her dog's favorite soap, Kermit.
External links
- the official Irish Spring website
Source of the article : Wikipedia
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