Motel 6 is a privately owned American hospitality company with a low-cost chain of motels in the United States and Canada. Motel 6 also operates Studio 6 , a range of extended stay hotels. The hotel brand is owned by The Blackstone Group, which established G6 Hospitality as a management company for Motel 6 and Studio 6.
Video Motel 6
History
Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors, William Becker and Paul Greene. The partners developed plans to build motels with cheap rooms. They decided on a room rate of $ 6.00 per night (equivalent to $ 49 in 2017) that would cover the cost of the building, the rent of the land, and the cleaning supplies; then the company name is "Motel 6".
Becker and Greene specialize in building low-cost housing developments, and they want to provide alternatives to other major hotel chains, such as the Holiday Inn, whose location is increasing in quality and price in the 1960s, having embarked on a budget-oriented concept. Becker and Greene spent two years formulating their business model, and looked for ways to cut costs as much as possible. During the early years of the chain, Motel 6 emphasized itself as a "no-frills" lodging chain with rooms featuring coin-operated black and white television receivers instead of free color television found in more expensive motels, along with functional interior decoration. , to reduce the time needed to clean the room. The first location in Santa Barbara does not have an on-site restaurant, a striking difference from other hotels of the era; most locations to this day have no on-site dining, though there is usually a choice of restaurants nearby.
As the 1960s evolved, the Motel 6 idea became very popular in the lodging industry and other chains began to emulate the concept, as Motel 6 slowly began to take a small part of the market from traditional hotels. In 1965 Motel 6 opened its 15th property, and the first location outside of California, in downtown Salt Lake City, Utah. Recognizing the need to move quickly, Becker and Green embarked on an ambitious expansion program and had opened its 25th location in Gilroy, California, in 1966. The occupancy rate at that time was about 85 percent, well above the industry average, and as a result of their success , Motel 6 became an attractive acquisition target. Becker and Greene sold the chain to the investment group in 1968.
In the early 1970s, Motel 6 opened its largest location, Motel 6 Tropicana, in Las Vegas, Nevada. In addition, the chain moved east and opened its location in Fort Lauderdale, Florida, in 1972. In 1980 Motel 6 had reached 300 locations. It was sold to Kohlberg Kravis Roberts in 1985, which moved the chain away from the "no-frills" approach and began including facilities such as telephone and color television.
Market share declined throughout the 1980s, partly due to increased competition from other budget hotels. During this time span, he bought the chain Sixpence Inn in the western US, and Envoy Inn (formerly Bargaintel) in Midwestern United States and Pennsylvania. Regal 8 Motels was acquired in 1991. In 1990, the company was purchased by France-based Accor. In 1993, it opened its first high location - Motel 6 LAX in Los Angeles, California.
Unlike the majority of hotel chains, Motel 6 directly owns and operates most of its locations. However, in order to expand faster beyond its traditional traditional American base, the chain started the franchise in 1994. Accor management also took over motels that have been inherited by other chains. Motel 6 began renovating all bedrooms, selling under-performing locations, and upgraded door locks and other security measures. The new property, as well as the acquisition, has an interior corridor. Competitors include Budget Host, Econo Lodge, and Super 8 Motels. In 1999, Motel 6 launched Studio 6 Extended Stay suites, which has a fully equipped kitchen and is designed for longer stays.
In 2000, Motel 6 went international by opening its first location outside the US in Burlington, Ontario, Canada. Then, in 2002 Motel 6 celebrated its 40th anniversary in its first location in Santa Barbara, California.
In 2006, Accor and Motel 6 invested over $ 6 million in properties to help rebuild New Orleans and Gulfport after Hurricane Katrina. One of the co-founders of Motel 6, William Becker, died of a heart attack at the age of 85 next year.
In October 2012, Accor Hotels ended the sale of the Motel 6 chain to The Blackstone Group for $ 1.9 billion.
In September 2017, an immigration lawyer accused the Motel 6 desk clerk at two locations in Phoenix, Arizona to notify US Immigration and Customs when guests checked in with identification from Mexico. Lawyers say that court records show that federal immigration agents capture at least 20 people at Motel 6 locations for seven months by 2017. Motel 6 says that the practice is "conducted locally without senior management knowledge" and each location has been instructed that they " is prohibited from voluntarily providing daily list of guests to ICE. " In addition, the state of Washington filed a lawsuit in January 2018 against Motel 6 for giving the names of thousands of motel guests to US Immigration and Customs officials.
Maps Motel 6
Services
Motel 6 says the goal is to offer "clean and comfortable rooms at the lowest prices of national chains." This is important for what services it does and does not cost customers.
Motel 6 advertises room rates as single occupancy and charges a fee for each additional adult in the room. Most other hotel chains in the United States include double occupancy in room rates. There is no fee for children under the age of 17 when staying in the same room as an adult family member.
Almost all of the locations are pet friendly and unlike most national hotel chains, Motel 6 does not charge a pet fee (Studio 6 location charged $ 10 per day).
Rooms generally do not include an alarm clock, coffee maker, or facial tissue. The customer only provided bar soap in the bathroom and no shampoo, conditioner, or body lotion. The hotel lobby offers free morning coffee, but breakfast is not provided.
Many of the Motel 6 locations charge customers for wireless internet access, usually $ 3 per night for basic access and $ 5 per night for premium high bandwidth services suitable for streaming. Nearly all other hotel chains in the US provide at least basic internet access for free, although some charge, or require membership in the reward program for access to premium services.
Studio 6 (long stay)
Since 1999, Motel 6 also operates Studio 6, an extended hotel chain that offers more amenities than the standard Motel 6 locations, while also offering weekly and monthly rates. Studio 6 provides an expanded kitchen area, including a full-sized refrigerator, coffee maker, toaster, microwave oven, electric stove and a set of dishes/utensils, in all rooms. Studio 6 allows pets with certain restrictions. Hotel Studio 6 is located in 15 US and Canadian states. Competitors include Extended Stay Hotels and Choice Hotels' Suburban Extended Stay Hotels. Some Studio 6 locations have been converted from other brands, such as Homestead Studio Suites.
Room renovation
In March 2008, Motel 6 began an entire system renovation program called "Phoenix Project" to update the look and facilities of all bedrooms.
Before remodeling most rooms have colorful street-inspired bed covers, carpeted floors, shower curtains, outdated CRT televisions and cream-colored furniture. The stained carpet and dirty shower curtain are a common complaint on online customer reviews.
The remodel is designed with an eye toward not only modernizing the rooms, but keeping the room rate low for years to come. The designer accomplishes this by making the room more energy efficient, easy to clean, and easier to keep clean in the long run (keeping household expenses and maintenance low).
The rooms now feature modern furnishings influenced by European hotels and boutiques, including platform beds with pillow-top mattresses, bright orange, turquoise or lime green on wall and blanket accents, flat-screen televisions, wooden flooring-effects made from recycled materials, shower doors, and granite countertops for bathroom sinks.
The rooms that are updated rents are no more than the chamber's older room charges.
Motel 6 plans to have all of its renovated rooms at the end of 2017.
Remodel resulting Motel 6 Travel & amp; Leisure magazine design award 2010 for Best Large Hotel.
Ad campaigns
Starting in 1986, Motel 6 has advertised through a radio ad featuring the voice of national radio writer and commentator Tom Bodett, with the tagline "We'll let the lights on for you". These ads were created by Dallas advertising agency, The Richards Group. They performed a song composed by Tom Faulkner, performed by him on guitar and Milo Deering on the violin. The first points were conceived and written by David Fowler. In 1996, the ad won the Clio Award. The campaign itself has won many national and international awards, and was selected by the Ad Age magazine as one of the Top 100 Twenty-first Advertising Campaigns.
For the 50th anniversary in 2012, Motel 6 began using the motto, "50 Years, Light Still On."
References
External links
- Motel 6 website
- Studio 6 website
- Tripswithpets.com: Motel 6 Pet Policy
Source of the article : Wikipedia
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