Malaysia Airlines Berhad (MAB) (Malay: Malaysia Berhad Flight ), formerly known as Malaysia Airline System Berhad (MAS) (Malay: Malaysian Flight System ), labeled as Malaysia Airlines , is an airline that operates flights from Kuala Lumpur International Airport and from secondary hubs in Kota Kinabalu and Kuching to destinations throughout Asia, Oceania and Europe. Malaysia Airlines is a flag carrier from Malaysia and a member of the oneworld airline alliance. The company headquarters are located at Kuala Lumpur International Airport. In August 2014, the government's government wealth fund, Khazanah Nasional - which at that time had 69.37% of the airlines - announced its intention to buy the remaining holdings of minority shareholders and cross-check the airlines of the Malaysian stock market, thereby nationalizing the airline.
Malaysia Airlines has two airlines: Firefly and MASwings. Firefly operates scheduled flights from its two home bases, Penang International Airport and Subang International Airport. The airline focuses on tertiary cities. MASWings focuses on inter-Borneo flights. Malaysia Airlines has a freighter fleet operated by the sister company MASkargo, which manages cargo flights and cargo-cargo aircraft capacity for all Malaysian airline passengers.
Malaysia Airlines traces its history to Malayan Airways Limited, established in Singapore in the 1930s and flew its first commercial flight in 1947. It was renamed Malaysian Airways after the formation of the Malaysian Federation in 1963. In 1966, following the Independence of the Singapore Agreement of 1965, the airline was renamed Malaysia-Singapore Airlines (MSA), before its assets were divided in 1972 to form two separate national airlines - Malaysian Airline System (MAS, since renamed Malaysia Airlines) and Singapore Airlines.
Despite numerous awards from the aviation industry, which was named 'The World's 5-Star Airline' by Skytrax several times (2009, 2012 and 2013) and recognition of World Travel Awards as 'Asian Airlines' (2010, 2011 and 2013) is struggling to cut costs to cope with the emergence of low-cost airlines in the region since the early 2000s. In 2013, the airline embarked on a turnaround plan after huge losses began in 2011 and cut routes to prominent, but unfavorable, long-distance destinations, such as America (Los Angeles and Buenos Aires) and South Africa. Malaysia Airlines also initiated an internal restructuring and intended to sell units such as pilot training and engineering.
In less than five months in 2014, Malaysia Airlines lost two aircraft - Flight 370, which was lost in unusual circumstances, and Flight 17, which was dropped by a missile launched to the ground. Prior to 2014, the airline had one of the world's best safety records - only two fatal accidents in 68 years of operation, one of which was the Malaysian Flight Flight 653 System that was hijacked in 1977.
Video Malaysia Airlines
Histori
1937-1941: Layanan Air Wearne
There is an operating service between Singapore, Kuala Lumpur and Penang. The Air Wearne service was started by two Australian brothers, Theodore and Charles Wearne. The service started as a weekly flight three times between Singapore and Penang. The first flight, using the 8-seater de Havilland DH.89A Dragon Rapide took place on June 28, 1937 The inaugural flight departed from Singapore from the new Kallang Airport, which just opened earlier in the same month on June 12th. Then, the second DH.89A allows expansion into the daily service as well as the addition of Ipoh as the destination. During World War II, WAS service ceased after the Japanese occupation of Malaya and Singapore in 1941.
1947-1960: Initial Airline Airlines, Malayan Airways
An initiative by Alfred Holt's Alfred Holistic Freight Company, partnering with Straits Steamship Company and Imperial Airways, resulted in the incorporation of "Malayan Airways Limited" (MAL) in Singapore on October 12, 1937, but the first paying passengers were welcomed on board only in 1947 , about 10 years later. After the war, MAL was restructured to include Steamship and Ocean Steamship partnerships. The airline's first flight was a charter flight from British Straits Settlement of Singapore to Kuala Lumpur, on April 2, 1947, using twin-engined Airspeed Consul aircraft. This inaugural flight at "Raja Udang", with only five passengers, departs from Singapore's Kallang Airport and heads to Kuala Lumpur's Sungai Besi Airport. The weekly flight schedule was quickly followed from Singapore to Kuala Lumpur, Ipoh and Penang from May 1, 1947 with the same type of aircraft.
The airline continued to grow during the rest of the 1940s and 1950s, as other British Commonwealth airlines, such as BOAC and Qantas Empire Airways, provided technical assistance, as well as assistance in joining IATA. In 1955, the Malayan Airways fleet had grown to include a large number of Douglas DC-3s, and eventually became public in 1957. Other aircraft operated within the first two decades included Douglas DC-4 Skymaster, Vickers Viscount, Lockheed L-1049 Super Constellation , Bristol Britannia, de Havilland Comet 4, and Fokker F27.
1960-1972: Rapid expansion, Malaysia- Singapore Airlines
Over the next few years, the airline is growing rapidly, fueled by the demand for postwar air travel when flying becomes more than just privilege for the rich and famous. In April 1960, the airline operated Douglas DC-3s, Super Constellations and Viscounts on new routes from Singapore to Hong Kong, and from Kuala Lumpur to Bangkok via Penang. Flights were also introduced from Singapore to cities in the Borneo Region, including Brunei, Jesselton (now Kota Kinabalu), Kuching, Sandakan and Sibu.
With a delivery of Bristol Britannia with a capacity of 84 seats in 1960, the airline launched its first long-haul international flight to Hong Kong. When Malaya, Singapore, Sabah and Sarawak formed the Malaysian Federation in 1963, the name of the airline was changed, from "Malayan Airways" to "Malaysian Airways" (though still abbreviated as MAL). MAL also took over Borneo Airways.
In 1966, after the separation of Singapore from the federation, the name of the airline was changed again, becoming Malaysia-Singapore Airlines (MSA). The following year saw a rapid expansion in airline fleets and routes, including the purchase of the first Boeing MSA aircraft: the Boeing 707, as well as the completion of a new headquarters in Singapore. Boeing 737 is added to the fleet shortly thereafter.
1972-1997: International merging and expansion
The different needs of the two shareholders, however, caused the airline's breakup just 6 years later. The Singapore government prefers to develop international airline routes, while the Malaysian government has no choice but to develop domestic networks first before going regional and ultimately internationally. MSA ceased operations in 1972, with its assets split between two new airlines; Malaysian Airline System (MAS), and Singapore Airlines. With the Singapore government determined to develop its airline international routes, it takes the entire fleet of seven Boeing 707s and five Boeing 737s, which will enable it to continue serving its regional and long-distance international routes. Since most of the international MSA routes are flown out of Singapore, most international routes are in Singapore Airlines hands. In addition, MSA's headquarters, located in Singapore, became the airline's headquarters.
The MSA initials are considered as airline icons, and both operators try to use them. Malaysia chose MAS by simply transforming the last two letters and choosing the Malaysian Airline System name, while Singapore originally proposed the Mercury Singapore Airlines name to safeguard the MSA initials, but changed its mind and selected the SIA instead. The acronym for airline names then becomes less fashionable, and both operators then move to their descriptive names.
MAS takes all domestic routes in Malaysia and international routes out of the country, as well as the remaining Fokker F27 fleet. It started the flight on 1 October 1972 and soon expanded, including introducing flights from Kuala Lumpur to London. In that year, MAS operated flights to more than 34 regional destinations and six international services. In 1976, after receiving the DC-10-30 aircraft, MAS scheduled flights to Europe, with initial flights from Kuala Lumpur to Amsterdam, Paris and Frankfurt.
The economic boom in Malaysia during the 1980s spurred MAS growth. By the end of the decade, MAS flew to 47 overseas destinations, including eight European destinations, seven Oceania destinations, and the United States Los Angeles and Honolulu destinations. In 1993, MAS reached South America when the airline received the Boeing 747 aircraft. MAS became the first airline in Southeast Asia serving South America via its flight to Buenos Aires, Argentina. Malaysia Airlines also flew to Mexico City between 1994 and 1998 with a fifth freedom to transport passengers between Mexico City and Los Angeles, en route to Kuala Lumpur.
1997-2005: Financial struggle
Before the Asian Financial Crisis of 1997, the airline suffered a loss of RM 260 million after obtaining a record-breaking profit of RM333 million in the 1996/1997 financial year. The airline then introduces steps to bring P & amp; L goes back to black. For the 1999/2000 financial year, the airline cut its losses from RM700 million in 1998/1999 to RM259 million.
The airline fell into further losses the following year, however, amounting to RM417 million for financial year 2000/2001 and RM836 million for fiscal year 2001/2002. With these losses, airlines cut many unfavorable routes, such as Brussels, Darwin, Madrid, Munich and Vancouver. The airline recovered from its loss the following year, achieving the highest profit, totaling RM461 million.
In 2005, MAS experienced another unfavorable period, reporting a loss of RM1.3 billion. Revenue for the financial period increased by 10.3% or RM826.9 million, compared to the same period in 2004, driven by 10.2% growth in passenger traffic. International passenger revenue increased by RM457.6 million or 8.4%, to RM5.9 billion, while cargo revenue decreased by RM64.1 million or 4.2%, to RM1.5 billion. Costs increased by 28.8% or RM2.3 billion, to a total of RM10.3 billion, primarily due to rising fuel prices. Other cost increases include staffing costs, handling and landing fees, aircraft maintenance and repair costs, Wide Asset Cost (WAU) and rent.
The Malaysian government then appointed Idris Jala as the new MAS CEO on December 1, 2005, to make changes in operations and corporate culture. Some weaknesses in flight operations were identified as causing a loss of RM1.3 billion. The most substantial factor in losses is the cost of fuel. For that period, the total fuel cost was RM3.5 billion, representing a 40.4% increase over the same period in 2004. The total increase in fuel costs consists of RM977.8 million due to higher fuel prices and RM157.6 million others due to additional consumption. In the third quarter, the cost of fuel was RM1.26 billion, compared to RM1.01 billion in the same period in 2004, resulting in a 24.6% increase or RM249.3 million.
Another factor for losses is poor revenue management. MAS substantially abandoned his colleagues on the results. Some of these gaps are due to differences in traffic mix, with fewer business traffic to and from Malaysia than to and from Singapore, but largely due to weaknesses in pricing and revenue management, sales and distribution, brand presence in overseas markets , and an alliance base. In addition, MAS has one of the lowest labor costs per kilometer of available seats (ASK) at USD0.41, compared to other airlines such as Cathay Pacific and Singapore Airlines amounting to USD0.59 and USD0.60, respectively. Despite low labor costs, however, ASK's revenue ratio for this fee is, at 2.8, much lower than Singapore Airlines, where the ratio is 5.0, and slightly higher than Thai Airways. There are other factors listed in Business Turnaround which are then revealed. The Malaysia Airlines plan, all leading to a net loss of RM1.3 billion in 2005.
2006-2010: Recovery from incompetence
Under Idris Jala's leadership, MAS launched the Business Turnaround Plan in 2006, developed using the Corporate Transformation Guide (GLC) linked to the Government as a guide. Under various initiatives, launched in conjunction with the Business Rotation Plan, Malaysia Airlines shifted from loss to profitability between 2006 and 2007. When the Business Reversal Plan ended, the airline posted a record profit of RM853 million (USD265 million) in 2007., ending a series of losses since 2005. The result exceeded the target of RM300 million by 184%.
Rationalizing the route is one of the major contributors to the airline's return to profitability. The US slashed its domestic route from 114 to 23, and also canceled almost all unfavorable international routes. In addition, Malaysia Airlines also rescheduled all its flight timings and changed its operating model from point-to-point service to hubs and speaking services. In addition, the airline started the Omega Project and Project Alpha to improve its corporate network and revenue management. Emphasis has been placed on six areas: pricing, revenue management, network scheduling, storefront opening, low season strategy and distribution management. MAS then encouraged the purchase of a new aircraft, using a cash surplus of RM5.3 billion to eventually purchase a new narrow-bodied aircraft and wide-body aircraft.
Due to Idris Jala's appointment to the cabinet in August 2009, Tengku Azmil Zahruddin took over as the airline's new CEO. In December of that year, MAS announced the purchase of 15 new Airbus A330 aircraft, with options for 10 others. Expected to be delivered between 2011 and 2016, they are intended to operate on medium-haul routes to East Asia, Australia and the Middle East. The airline's plan is to run an Airbus A380 aircraft, which is then introduced to service in 2012, on long-haul routes, the A330 on medium-haul routes, and Boeing 737 aircraft on short-haul routes.
2011-2014: Third uncertainty, 2014 aircraft loss
MAS posted an astonishing net loss of RM2.52 billion in 2011, which is the largest in its history, due to rising fuel costs and mismanagement. A major restructuring saw the appointment of the new CEO, Ahmad Jauhari Yahya, in September 2011. One of the first initiatives to stop losses was the rationalization of the network. The company suspended services to Surabaya, Karachi, Dubai, Dammam and Johannesburg.
In February 2013, MAS reported a net profit of RM51.4mil for the fourth quarter. The company's financial performance increased last year mainly due to the route rationalization program, which saw an overall 8% fall in ASK. This is matched by a 1% thin decrease in revenue to RM13.76bil in 2012 and the seat holding factor at 74.5%. Decreased ASK also helped MAS record a 14% decrease in expenditure.
The airline is struggling to cut costs in order to compete with the wave of low-cost new airlines in the region. The airline lost RM443.4 million (US $ 137.4 million) in the first quarter of 2014. The second quarter - the first after a loss of 370 - lost RM307.04 million (US $ 97.6 million), representing a 75% increase in loss from the second quarter of 2013. As a result, MAS has not made a profit since 2010. In the previous three years, the airline has posted losses: RM1.17 billion (US $ 356 million) in 2013, RM433 million in 2012, and RM2.5 billion in 2011. Industry analysts expect MAS to lose further market share and face challenging environments to stand out from competitors when overcoming their financial difficulties. The stock of the company, down by as much as 20% after the loss of Flight 370, had fallen 80% over the previous five years, which contrasted with a rise in the Malaysian stock market of about 80% over the same period.
A month after disappearing, CEO Ahmad Jauhari Yahya acknowledged that ticket sales had declined but gave no specific details. This may be partially generated from the suspension of an airline ad campaign after disappearance. In China, where the majority of 370 Flight survivors originated, Malaysia Airlines bookings fell 60% in March. He said he was not sure when the airline could start improving its image, but the company was adequately insured to cover the financial losses stemming from the incident. In August, the airline warned of a poor second-half earnings, citing 33% decline in average weekly bookings after Flight 17 lost. Media reported that some flights were mostly empty and that airlines had slashed prices well below competitors on some key route.
Even before Flight 17 crash, many analysts and media suggested that Malaysia Airlines would need to change its image and improve its image and/or request government assistance to return to profitability. On August 8, the company's stock trading was temporarily suspended when Khazanah Nasional - the majority shareholder (69.37%) and Malaysian state-run investment branch - requested the MAS Board of Directors conduct selective capital reduction exercises (eg, buyback or cancel stock holder other shares); Khazanah announced it will spend 1.38 billion ringgit (US $ 431 million, 27 cents per share) to compensate the minority shareholders (12.5% ​​premium from the August 7 closing price). At the time, the National Khazanah did not announce much about its plans for the airline except that the airline had "large funding requirements" and that "comprehensive review and restructuring" was required.
On August 29, Khazanah released the report, Rebuilding the National Icon: MAS Recovery Plan, which outlines their plans for MAS restructuring and the process of the takeover settlement. Approximately 6,000 jobs (about 30% of MAS workforce) will be eliminated and the carrier route network will shrink to focus on regional objectives rather than unfavorable long haul routes. Khazanah plans to cancel the list of airlines from the Malaysian stock exchange by the end of 2014 and plan to return them to profitability by the end of 2017, re-register the airline in 2018 or 2019. On the business/legal side, Khazanah intends to transfer the relevant operations, assets and liabilities from Malaysian Airline System Berhad becomes a new company (no name given in document) before July 2015.
2015-present: Renationalization, restructuring, and rebranding
In May 2015, it was announced that the airline would be transferred to the newly established Malaysia Airlines Berhad (MAB) on September 1, 2015, with airline rebranding also starting that day. The new company will see a greatly reduced workforce and customized route network focusing on Asia according to the newly appointed CEO, Christoph Mueller. He also announced that Malaysia Airlines put some of its Airbus A380s for sale. Four months later, MAB announced that it will add four new Airbus A350-900 aircraft to their fleet by the end of 2017 until mid 2018. The aircraft will be leased from Air Lease Corporation. The airline also hopes to add two more A350-900s and two Airbus A330-900neo planes in the future. MAB then announced that it is set to undergo brand improvements involving new names, logos and livery for its aircraft, with changes to be launched on an unknown date.
In April 2016, CEO Christoph Mueller resigned from his post after less than a year leading the operator's rearrangement effort, citing changes in personal circumstances. Mueller originally planned to continue serving as CEO until September 2016 and remain on board as a non-executive director to oversee the transition to the new CEO. It was later announced that Peter Bellew had taken over Mueller as the new head with effect from July 1, 2016, effectively cutting Mueller's term by two more months.
In April 2017, Malaysia Airlines announced that all airline fleets would be tracked with a satellite flight tracking system.
In October 2017, an unexpected announcement was made that Malaysia Airlines CEO Peter Bellew would return to Ryanair as Chief Operations Officer to help fix the pilot problem. Bellew works as director of aviation operations in Ryanair until 2014. Bellew's decision to leave Malaysia Airlines came more than a year after former chief executive Christoph Mueller left the airline quoting a private matter a year after being hired on a three-year mission to revive the state-controlled company.
Maps Malaysia Airlines
Company affairs
Head Office
Malaysia Airlines has its headquarters and registered office on the first floor of Administration Building, South Support Zone at Kuala Lumpur International Airport (KLIA), Sepang, in the Klang Valley region. This step is completed in December 2015.
Previously the headquarters of the airline was on the third floor of MAS Administrative Complex at Subang Airport, in Subang. Prior to the construction of MAS headquarters in Kuala Lumpur, the airline leased space at UMBC headquarters. The airline has a permanent headquarters in MAS Building, a 34-storey building owned along Jalan Sultan Ismail, in the Golden Triangle. The airline occupies 20 floors in the building. The building was built for RM88mil. In 2005 The Star said that the building was "reportedly worth between RM300mil and RM350mil". At a time before 2005 the airline's chief, Raja Tun Mohar, made an oral appointment to Tun Abdul Razak of the Malaysian Government that the airline would not sell its headquarters. The airline has 600 employees in the building.
In 2006, the airline moved its headquarters from the Kuala Lumpur building to its former headquarters in Subang, to reduce inefficiency and generate cash. Channel News Asia states that the airline has been "forced" to sell its former headquarters. Idris Jala, managing director, said the sale could book RM3bil. Otherwise, the airline will try to rent the occupied floor. The first phase is scheduled to run from January to March of that year, with chairman, executive director, managing director, corporate secretary, corporate communications officer and financial communications officer moving to the Subang facility. In June 2006, Phase II was planned as a step for distribution, marketing, and corporate sales division, to Block Three Administration.
Around the year 2007 Permodalan Nasional Berhad purchased MAS Building from the airlines. The new owners plan to remodel the building, by installing a five-star hotel apartment block and upgrading the office to Grade A.
The airline plans to relocate its headquarters from Sultan Abdul Aziz Shah Airport to KLIA in February 2012.
Subsidiaries
The airline has diversified into industries and related sectors, including aircraft ground handling, aircraft leasing, flight engineering, air catering, and tour operators' operations. It has also restructured itself with spinning operations units as a wholly owned subsidiary to maintain its core business as a passenger airline. In 2013, Malaysia Airlines has 28 subsidiaries, with 25 of them wholly owned by Malaysia Airlines.
Some subsidiaries include:
Financial overview
Malaysia Airlines suffered a loss of RM1.25 billion in 2005. In 2006, the Business Change Plan was introduced to revive the airline. At the end of the airline turnaround program, in the financial year of 2007, Malaysia Airlines earned RM851 million net profit: a swing of RM987 million compared to a loss of RM134 million in 2006, marking the highest profit ever achieved by national operators in its 60-year history.. This achievement was recognized as the best aviation turnaround story in the world in 2007, with Malaysia Airlines being awarded the Phoenix award by Penton Media Air Transport World.
Branding
From the late 1990s to 2007, Malaysia Airlines used the Going Beyond Expectations' slogan for the brand itself internationally. With the launch of the Business Transformation Plan in 2008, its CEO rejected the idea of ​​using the MH network or other specific features as a new branding strategy. Instead, the new branding strategy slogan is More than just the airline code. MH is Malaysian Hospitality , to emphasize the hospitality of its cabin crew rather than airline networks and cabin classes.
Since 2013, the airline has used the slogan Travel done by people traveling with you . However, with the commencement of Flight 370 and Flight 17, the airline has used a number of slogans including "#keepflying" and "#flyinghigh". Hashtag "#bettertomorrow" was used after the renationalization plan was announced, and the slogan "#todayishere" when the airline was nationalized in September 2015. It is expected that a new slogan will be launched when the airline does its own rebrands.
Corporate image
Malaysia Airlines introduced Sarong Kebaya design on March 1, 1986 for female flight attendants. It was designed by the School of Fashion at the Mara Institute of Technology (Malay: Mara Institute of Technology ) and came to be known as Mara University of Technology (Malay: > Universiti Teknologi Mara ). Batik material depicts the motif of "kelarai", which is a pattern of woven bamboo. It appears in the background in subtle colors of the basic uniform color. Superimposed on the "kelarai" motif is a mixture of Malaysian flora, such as cempaka, jasmine and hibiscus leaves. Sarawakian geometric motifs are used for collar, arm and "sarong". In January 1993, the color of batik was enhanced to complement the new uniform color. The male flight attendant wore a gray jacket.
Company logo
The history of the airline began in 1937, when Malayan Airways Limited was listed as a company. The flight operation began in 1947, with a plane marked with a winged tiger symbol. The new logo was introduced with the establishment of Malaysia-Singapore Airlines in 1966, displaying the initials of the airline's name, MSA.
In 1971, the MSA was divided into two airlines, each with its own policies and goals, leading to the birth of Malaysia's Malaysian Airline System (MAS). The name was chosen because, in a short form, MAS (in E MAS ) in Malay means gold, to symbolize quality service. Company logo based on month (kite moon) finally adopted in the following years.
A new company logo designed by Dhiya Roslan was introduced on October 15, 1987, retaining the essence of the moon kite, now with a rear-faced look painted red (top) and blue (bottom). Along with the new company logo, a new style style - MALAYSIA , has been created. It is slanted to tilt parallel with logo to accentuate speed and direction. In this company's typestyle, the letters M, A and S contain a red clip to show the initials of the airline's official name, Malaysian Airline System (MAS). They were added after the original design was rejected by former Prime Minister Mahathir Mohammad. The blue introduction to the original red logo has a national meaning. Red and blue divide equally in the middle to show equilibrium.
Starting in 2010, all Malaysian Airbus A330 and Boeing 737 aircraft recently wears a new aviation uniform featuring two red and blue stripes emerging from the bottom of the fuselage. The moon on the tail is also refreshed. Although it still features a swept-back view with red and blue, its tail has been extended to twins. In addition, the airline's name on the fuselage is presented in full as before and it is completely blue.
In 2012, the company logo wau red and blue moon refreshed. The new moon faces from left to right, as happened on the original logo of 1971, and its tail has been extended. Originally, the airline set for all blue moon but has returned to red and blue. The wordmark is also modernized with new typography and the word "airlines" is now presented in small letters. In the same year, the airline also launched a new and exclusive livery for its Airbus A380 fleet to highlight the airline's flagship airline. It features a blue moon all on the tail and strips of blue ribbon on planes and engines, the name of the airline is entirely blue as well.
Alliance
In August 2011, Malaysia Airlines agreed to collaborate with AirAsia through a stock exchange. The share swap between major shareholders Malaysia Airlines and AirAsia was later canceled in May 2012 due to resistance from several quarters of its staff.
On February 1, 2013, Malaysia Airlines became a member of the Oneworld alliance, thus adding 16 new destinations to the alliance map. Malaysia Airlines will now be able to fly its passengers to more than 842 destinations in 156 countries.
Destination
Prior to the introduction of the Business Rotation Plan in 2006, Malaysia Airlines operated 118 domestic routes in Malaysia and 114 international routes on six continents. Under the Business Turnaround Plan, many routes are trimmed and frequency is reduced. Among these routes are Manchester, Vienna, Fukuoka, Chengdu, Nagoya, Xi'an, Cairo, Kolkata, Ahmedabad, and ZÃÆ'¼rich. Malaysia Airlines became the first airline in Southeast Asia to fly to South Africa, following the death of apartheid, and is the only airline in Southeast Asia serving South America through South Africa until 2012. Prior to the MH17 and MH370 accidents, the plane was further delayed. services to Cape Town, Rome, Dammam, Karachi, Surabaya, Johannesburg, and Los Angeles. After elimination of destinations such as Istanbul, Male, Amsterdam, Paris, Brisbane (continued in June 2018), Frankfurt, Kunming, Krabi and Kochi, London is the only remaining for European destinations, especially with the strong presence of Airbus A380 and Terminal Heathrow 4.
In March 2017, Malaysia Airlines flew to 57 destinations in Southeast Asia, North and South Asia, the Middle East, Australia and Europe. Its main hub is Kuala Lumpur International Airport. It has a very strong presence in Southeast Asia, which together with its subsidiaries MASWings and Firefly, connects Kuala Lumpur to most destinations in Kalimantan. In addition, the airline has an important role in the Kangaroo Route, where airlines provide connecting flights from the main gateway of Europe to the main gateways of Australia and New Zealand via Kuala Lumpur, within 5 hours.
Malaysia Airlines also has its own charter flight division. Malaysia Airlines charter airlines have flown to destinations around the world, such as Guilin, which was one of the destinations scheduled for Malaysia Airlines, and Christmas Island. Malaysia Airlines has also become the official airline for Asia Tour Manchester United. It also has a substantial Hajj operation.
Malaysia Airlines codeshares with the following airlines:
Fleet
As of May 2018, Malaysia Airlines has 80 active aircraft in its fleet. Of the 80 aircraft, 48 are from Boeing and 32 from Airbus.
Services
The Golden Lounge is the airport lounge for passengers of Malaysia Airlines First Class Business Class and Enrich Platinum and Enrich Gold , oneworld members and partners of eligible partners. The Golden Lounges has an open bar and food catering. There are Golden Lounges around the world, and qualified passengers have full reciprocal rights in the lounge operated by selected partners. The lounge offers services such as a business center, food catering, bedrooms and a childcare center.
Lounges are maintained at the following airports:
- Kuala Lumpur-International
- Kota Kinabalu
- Kuching
- London
- Melbourne
- Penang
In April 2008, the airline launched a new Regional Golden Lounge at Kuala Lumpur International Airport for front-end passengers attached to the region. With this new lounge, Malaysia Airlines at Kuala Lumpur International Airport now has three reception areas: International Satellite Terminal Waiting Area, Domestic Lounge and Regional Lounge.
Cabin
The airline received the "World's Best Cabin Crew" award by Skytrax in 2012, taking home eight international awards since 2001. All Malaysia Airlines aircraft have economy class and business class. The first class is only present in Airbus A380 and A350 aircraft.
First Class
First Class is only offered on Airbus A350 and Airbus A380. Malaysia Airlines offers the world's most comprehensive first-class seats on its A380 aircraft. The A380 has eight semi-enclosed suites with a 23-inch flat-screen television.
Business Class
Business Class (formerly known as Gold Club Class) is available in all Malaysian Airlines fleets. In 2011, Malaysia Airlines introduced new Business Class seats with their new Airbus A330-300. Newer business class seats are also introduced on the Boeing 737-800 for use on short-medium-haul routes such as Kota Kinabalu, Taipei and Manila. The seats made by Recaro in the business class cabin of the new Airbus A380-800 are configured in pairs (2-2-2) layout, equipped with on-seat power and USB ports, as well as the new Select 3000i at 15.4 inch touch screen panel , while the Boeing 737-800 is mounted in pairs (2-2) including the new 3000i Select and has the ability to lie down. The first Airbus A330-300 brought the new Regional Business Class assigned to the Kuala Lumpur-Brisbane sector in April 2011.
Starting April 2016, Malaysia Airlines will introduce a new Business Class seat provided by Thompson Aero Seating which features an empty seat for their A330 fleet
Economy Class
Economy Class is available in all Malaysian Airlines fleets. The seats have 33-34 inches and 17-17.25 inches wide, while new fleets such as the Airbus A380, Airbus A330-300 and Boeing 737-800 have a pitch pitch of 30-32 inches and 17- 17.5 inches wide. Boeing 737-800 is rented does not have a personal TV but overhead TV is located in the aisle and has a pitch seat 29-30 inches. All new A330-300 and Boeing 737-800 will have the new Select 3000i.
In 2010, Economy Class Malaysia Airlines was awarded the "World's Best Economy Class" award by Skytrax.
Malaysia Airlines has attracted both criticism and praise for its controversial decision to ban children traveling in a particular classroom or cabin.
Infants are not allowed in First Class on Airbus A380 Malaysia Airlines due to unavailability of cots in the cabin. Then-CEO Tengku Azmil Zahruddin explained the policy, saying airlines received complaints from First Class passengers that they "spend money for first grade and can not sleep because of crying babies".
Malaysia Airlines later claimed that upgrading the First Class cabin to adjust the new chair and ottoman (which also serves as the visitors' seat) means "no facility to position the bassinet in First Class 747". Malaysia Airlines also states that children under the age of 12 should not travel in the economic section of the top 70 seats on the A380. "An economic seat at the top level will be allocated to business travelers, passengers accompanying children under 12 years of age will be exempted from booking this seat."
Malaysia Airlines said the decision "is to show the Economy Class zone on the main deck, upgraded and set as a family friendly zone and children.From the perspective of customers traveling with their families, the economy of the family-friendly comfort class will be a warm welcome. more facilities such as toilets (8 for 350 seat economy configurations) and aerobridge double airport facilities that support this deck will also mean faster/faster embarkation and disembarkation for this group of passengers. "
In-flight entertainment
Select is the flight entertainment system on Malaysia Airlines. There are three types of Select : Select 3000i , Select 3000i Portable Media Player and Select Home Screen .
Select 3000i
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- All Malaysia Airlines Airbus A380 aircraft, Airbus A330-300 and Boeing 737-800 are equipped with Inflight, Select 3000i entertainment system, with audio and video available in 14 languages. Personal touch screen TVs are available on board Airbus A380, Airbus A330-300, Boeing 737-800.
- New delivery of Airbus A330-300 and Boeing 737-800 (9M-MX * and -MS *) aircraft will carry a Select 3000i-based touchscreen.
- Select 3000i Portable Media Player
- Portable Media Players Select 3000i is reserved for Malaysian Business Class passengers on regional and semi-long range Boeing 737-800 (ML *) aircraft on the North and South of Asia Routes. This allows passengers to choose movies, TV shows, sports and video games.
Select Home Screen
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- Used in Economy Classes on medium and medium-range Boeing 737-800 (9M-ML *) transports, with a 15-inch fitted tilt-down LCD screen installed in every fourth row of seats.
Sponsors
Malaysia Airlines signed a 3-year sponsorship deal with Premier League club FC in October 2016, which gives them the right to become an Official Global Airlines Partner. In addition, a six minute video ad from Malaysia Airlines will be broadcasted during the home game at Anfield until the 2018-2019 season.
Frequent flyer program
Malaysia Airlines' frequent flyer program is called Enrich by Malaysia Airlines. Enrich is made up of airlines, banks, credit card issuers, hotels, and retailers around the world.
Honorable Traveler
On September 30, 1987, the airline introduced a respected frequent flyer program. In the early 1990s, Malaysia Airlines, Cathay Pacific, Thai Airways International and Singapore Airlines launched their frequent flyer program with Asia: Passages. The joint program was officially dissolved in 1999, and Enrich's frequent-flyer program debuted after the split from Passages.
Enriched by Malaysia Airlines
On July 12, 2006, Malaysia Airlines introduced an enhanced frequent flyer program. This program is now known as Enrich by Malaysia Airlines (Enrich).
Members of Enrich can accumulate miles on qualifying flights through Malaysia Airlines and Enrich's airline partners:
- partner of the Oneworld alliance airline (valid February 1, 2013)
- Air France, Alitalia, Etihad Airways, Emirates Airline, Jet Airways, KLM, Virgin Atlantic, Firefly, MASwings
Incidents and accidents
- December 4, 1977 - Flight Malaysia Airlines 653, Boeing 737-200Ã, - listed 9M-MBD - hijacked and crashed in Tanjung Kupang, Johor, killing 100 people on board.
- December 18, 1983 - Flight Malaysia Airlines 684, Airbus A300B2 - listed OY-KAA - fell 2 km from the runway at Subang Airport, with no fatalities between 247 passengers and crew.
- September 15, 1995 - Flight Malaysia Airlines 2133, Fokker 50 - listed 9M-MGH - landed too far along the runway at Tawau Airport, Sabah and crashed in a slum city during the next trip -about. Of the 49 passengers and 4 crew, 32 passengers and 2 crew were killed. Possible cause is poor aircraft handling by the pilot.
- March 8, 2014 - Malaysia Airlines Flight 370, Boeing 777-200ERÃ, - listed 9M-MRO - carrying 227 passengers and 12 crew, missing on flights from Kuala Lumpur International Airport to Beijing Capital International Airport. Although the existence of the plane is unknown, satellite data shows that the plane was lost in the South Indian Ocean and all 239 people were killed. On August 5, 2015, the Malaysian government confirmed a flaperon of 777 found drifting on RA © Â union Island of Flight 370. A piece of wrecked aircraft (a cover patch) found on Pemba Island off Tanzania in June 2016 was also confirmed by the Department Transportation Malaysia belongs to MH370.
- July 17, 2014 - Malaysia Airlines Flight 17, Boeing 777-200ERÃ, - listed 9M-MRD - travel to Kuala Lumpur International Airport from Amsterdam Schiphol Airport shot down to Ukraine by surface-to-surface missile -air. All 283 passengers and 15 crew members were killed.
See also
- List of companies from Malaysia
- List of Malaysian airlines
- List of airports in Malaysia
- Transport in Malaysia
References
External links
Media related to Malaysia Airlines on Wikimedia Commons
- Official website ( Mobile )
- Official website (Archive)
- Route Map
- Malaysia Airlines on Facebook
- Malaysia Airlines channel on YouTube
- Malaysia Berhad Flight - Parent Company (archive)
- Malaysia Berhad Airline System
- Malaysia Bhd Air Systems, bloomberg.com
- Malaysian Airline System Berhad (MYX: 3786), bursamalaysia.com
Source of the article : Wikipedia
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